Your complete fractional marketing team on demand
High-level strategy, creativity and result-driven execution – without the full-time price tag. With our Fractional Marketing Team services, we step inside your business, own your marketing, and drive the results you've been working towards.
Sound familiar?
Your business is ready to grow...
But your marketing isn’t keeping up
You've invested in marketing tactics. You've tried different channels. Maybe you even hired a junior marketer or a social media manager. Yet, nothing seems to stick.You have the vision. You know something needs to change - but without senior marketing leadership or a complete team coordinating implementation, your marketing just isn’t effective.
That’s where we come in.
Saia Creative provides Fractional Marketing Services designed for B2B and service-based small businesses that need a full-stack marketing team, without the cost of an in-house department.
You get strategy. Oversight. Execution.
We integrate into your business, lead and empower your team and make marketing work the way it should.
What is fractional marketing?
A fractional marketing service is designed for growing businesses that need senior marketing expertise and a capable team on a flexible, ongoing basis.
Think of it as having your own Marketing Director + Marketing Team – people who truly understand your business, show up consistently, and take full ownership of your marketing – just without the cost of a full in-house team or the complexity of managing multiple agencies and freelancers.
You get the expertise when you need it, scaled to your budget and your goals.
"Senior strategy, expert execution, and a true marketing partner - without the full-time commitment."
What
you get
full-stack marketing team
based on your needs.
How
it works
Agreed hours
per month.
What
gets done
Strategy +
full implementation.
How we
show up
Embedded in
your team.
The
outcome
Things get done and
your business grows!
The smarter alternative to hiring full-time
Hiring a full-time Marketing Director or building an in-house team sounds appealing, but for most growing SMEs, it's a significant financial commitment that doesn’t fully match their actual needs.
With fractional marketing services, you're not just saving on salary costs. You're gaining senior-level expertise across strategy, content, social media, email, branding, and more, working as one coordinated team.
It’s the difference between one generalist covering everything and a group of specialists bringing focused expertise to your business.
Our outsourced marketing team ensures:
Clear strategic direction
Prioritised initiatives
Budget-smart decision making
Hands-on implementation and coordination with your team
Consistent oversight and optimisation
Ready to learn more?
Our fractional marketing services are ideal for:
Small businesses wanting more than founder-led marketing.
B2B and service-based businesses ready to grow but lacking marketing leadership or a skilled in-house marketing team.
Companies with a junior marketer who needs direction.
Businesses investing in different marketing agencies or specialists who are not seeing (coordinated) results.
Founders who want marketing handled properly, without hiring a full department.
What we offer
The marketing partner your business has been waiting for
FRACTIONAL CMO
Need a senior marketing leader to create a marketing strategy, advise and lead your marketing efforts? Our Fractional CMO service gives you strategic oversight, clear direction, and expert decision-making - all while being integrated in your business and directly working alongside you and your team.
FRACTIONAL MARKETING TEAM
Get the full package: senior strategy plus hands-on implementation. Our team becomes your complete external marketing department – planning, creating, executing and reporting, so nothing falls through the cracks and everything is done quickly and to a high standard.
FULLY TAILORED, INTEGRATED SUPPORT
Already have a team in place? We'll lead, manage and integrate with them. Whether you need us to guide your existing marketer, fill gaps in capability, or own specific marketing areas, we fully tailor our support to you and adapt to what your business needs to reach its next level.
How it actually works
Consultation
We learn about your goals, your current marketing activity, your team, and what's holding you back.
We build a tailored proposal
We'll define the scope of work and present you a tailored proposal that reflects what your business actually needs.
We integrate into your business
Once we get started, we hit the ground running: we create a plan, attend relevant team meetings, and speak to stakeholders.
We lead and deliver
We don't just plan and disappear, we act as a dedicated marketing partner that’s as invested in your results as you are. We implement, measure, learn and iterate, while keeping you in the loop with regular touchpoints.
We optimise
Every campaign, every activity, every report informs us about what’s working, what our next steps are and what needs to be optimised to keep achieving great results.
Ready to see your business soar with the help of great marketing?
Let's have a conversation about where you are, where you want to be, and whether our fractional marketing services are the right fit.
Many growing businesses invest in marketing activities without a clear commercial roadmap.
Tactics get layered on top of each other. Budgets get spent. Teams get overwhelmed. But without senior oversight and coordination, marketing cannot perform.
Why Saia Creative
A marketing partner who cares for your success
We're not here to hand you a strategy deck and wish you luck. We're not going to box you into a rigid process and treat your business like a faceless account. And we're certainly not going to hyperfocus on one marketing tactic and ignore everything else.
We become part of your business. We think like your team, we create like specialists, and we collaborate like true partners. We look at what's actually going on, we take time to understand your brand and we prioritise what will make the biggest impact for you.
Our special touch
Say goodbye to disconnected tactics. We bring strategy + implementation together and make sure your marketing is well looked after.
We adapt to you, to your business, your team, your priorities. We leverage what you have to create results and then build upon them.
Our marketing advice is always based on what’s going to give you the most sustainable results long-term - not what’s trending or what everyone else is doing.
We guarantee a personal experience. We’re not some bloated agency with lots of nameless employees - you get to know each and every one of us working on your business.
With over 30 years of combined experience, you can rely on senior-level expertise across strategy, content, social media, email, branding, and more.
With Saia Creative as your full-stack marketing team, you get clarity, structure and result-driven solutions.
And if you’re thinking…
Why not just hire a freelancer or agency?
A freelancer gives you one skillset. An agency often gives you a predefined system or expertise in a specific area, without providing an overarching marketing strategy.
We think strategically. We provide leadership. We create collaboratively.
Most importantly, we adapt as your business evolves.
Saia Creative brings you:
Senior-level marketing leadership
A marketing strategy aligned to your business goals
A detailed plan of action that’s relevant to budget and resources
Coordinated campaigns
Both hands-on execution and management skills to lead your existing team
| Fractional Marketing Services | In-House Marketing Team | |
|---|---|---|
| Cost | Depending on your actual needs, anywhere between £1K-£10K/month | £15K-£30K/month* for a mid/senior level marketing team incl. Marketing Director or Manager and 2-3 specialists (e.g. social media, designer, growth marketer) |
| Level of Experience | CMO and senior level expertise from day one | Senior hires are expensive and many SMEs end up with a junior marketer |
| Speed of Service and Execution | Up and running within days | 3-6 months to hire, onboard and ramp up |
| Flexibility | It can be tailored and scaled to your needs every few months | Fixed headcount, fixed cost, even when priorities shift |
| Range of skills | A whole team that can cover any marketing type or activity as needed, at a high level | One person can rarely cover everything at a high level |
| Risk | Low to none: flexible engagements with no lengthy notice periods | Mid to high: potential redundancy costs, notice periods, and a lengthy rehire process if someone leaves or gets fired |
FAQs
-
It depends on where you are and what you need.
For growing businesses, fractional marketing services are often the right fit, especially when you've outgrown founder-led marketing but aren't ready to hire a full marketing team or bring on a full-time marketing director.
For very early-stage businesses, the focus is usually on validating the offer and finding initial traction. At that point, lighter-touch support may make more sense.
But once you're ready to grow with intention, structure, and consistency, that's where a fractional CMO or outsourced marketing team really comes into its own.
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Freelancers bring individual skills, but without coordination or strategic leadership or an overall marketing strategy in place, things get fragmented fast.
A fractional marketing team - especially one that comes with a fractional CMO - changes that.
You get one aligned team, working from a single strategy, with clear priorities and accountability. Everything connects and moves in the same direction to help you achieve your business goals.
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Much faster than hiring in-house.
There's no lengthy recruitment process or months of onboarding. Once we've aligned on scope, our fractional marketing team can start within days, getting to work on your marketing strategy, your priorities, and what's been holding your marketing back.
We don't sit on the sidelines. We step in, get up to speed quickly, and start building momentum from day one.
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It starts with understanding your business and creating a marketing strategy that supports your goals.
We take time to understand your business, your current marketing activity, and where the biggest opportunities are. From there, we build a focused marketing strategy, create a step by step plan, and start putting it into action.In the first few months, you can expect structure, clarity, and consistent progress as we build momentum and improve performance across your marketing.
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Some things move quickly. Others take time to build. That’s why the first step for us is to deep-dive into your business, your resources, and historical data, as well as take time to analyse your market and competitors.
All of this informs us about opportunities that can generate the first few meaningful results in the first couple of months of our collaboration, while we fully integrate the strategy and build momentum towards bigger results.
Of course, this is a generalisation, as every business is different and at a different stage of growth, which will eventually impact how quickly you will see results.
What we can promise is that from day one, every activity will have a strategic purpose and it’s aimed towards achieving your goals. Nothing gets done for the sake of it.
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Less than you might expect.
Once we're aligned, your fractional marketing team takes ownership of planning, execution, and coordination. We stay connected through regular check-ins and key touchpoints, but you're not expected to manage the day-to-day.
That's what we're here for.
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You'll work directly with Rosie Di Lecce and the rest of the Saia Creative team.
Currently, Rosie leads the strategy and senior marketing direction on every fractional engagement. Depending on your needs and the best strategic approach for your business, she will select the right members from the Saia Creative team who will be working to implement the strategy.
We have an array of specialists and trusted partners across content, design, paid advertising, and more, so we will always be able to bring along the A-team your business needs to grow.
At every stage, you'll know exactly who is working on your business. No account managers passing messages, no faceless teams. You will get to know each and every one of us and we will act as your partners and be genuinely invested in your results.
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It depends on what you actually need.
Rather than paying for a full-time marketing director or building an in-house team, you invest in a fractional marketing team based on agreed hours and scope. That means senior strategy, hands-on execution, and ongoing support, without paying for unused capacity or fixed salaries that don't reflect your priorities.
Engagements typically range from £1K to £10K per month, depending on the level of support and involvement required.
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Yes, and that's one of the biggest advantages.
As your business evolves, your fractional marketing services can flex with you. Scale up when you're pushing for growth, pull back when priorities shift.
You're not locked into a rigid structure. Your marketing support adapts to what your business actually needs, when it needs it.
Time to make your marketing drive business growth
Growth doesn’t happen by accident. It happens when strategy, leadership, and execution work together.
If you’re ready for marketing support that’s tailored to your business, your team, and your goals (and actually gets things done) we’d love to hear from you.
Book a consultation call today
Client quotes
Case studies - Fractional Marketing in action
We've done this before.
Here are two businesses we've worked with as their fractional marketing partner — and what that looked like in practice.
Case study 1
Ex-Mill Recruitment
Ex-Mil came to us needing both strategic direction and hands-on marketing support. We stepped in as their fractional marketing team — developing their marketing strategy and delivering coordinated implementation to support their growth and raise their profile in a competitive recruitment market.
Case study 2
Warfield’s Restaurant
For Warfield's, we provided ongoing fractional marketing support — bringing together marketing strategy, email marketing, and hands-on implementation to help the restaurant build a loyal, engaged audience and grow its revenue with confidence.