Scale on Shopify
Business sector
Business Training & Coaching
Challenge
Jen Ritchie, a Shopify expert, founder of Scale on Shopify, came to Saia Creative because she was looking to increase the sign-up rate to the Scale on Shopify Academy 12-month training program.
Her end goal was to cut down on the total number of launches and student cohorts per year, while retaining and/or increasing the revenue solely coming from the Academy training.
Since our first consultation, Jen made clear she wanted to stand out from competitors when it came to marketing communication and copy. Before working with Saia Creative, each launch for SOS Academy averaged $20,000 in sales.
Solution
We assessed the overall email marketing strategy and identified key points of improvement. Then, we looked at the existing marketing assets and decided to rewrite the sales page of the 12-month training program, as well as the email sequences connected to it.
We also decided to review the collaterals of the launch event used to promote the Academy to improve them and guarantee uniformity in voice and writing style.
With the copy, our main goal was to infuse as much personality and uniqueness as possible into every single piece of content and marketing collateral; we wanted it to be easily recognisable and to read like Jen’s voice, while reflecting her level of expertise and knowledge.
By reviewing the copy and structure of the email sequences instead, we wanted to ensure every email would be strategic and create a strong email marketing campaign that was both entertaining and high-converting.
Our role
Copywriting
Communication Strategy
Email Marketing Strategy
The Results
1st Launch Sales
$70,000
2nd Launch Sales
$120,000
The first launch Jen did with Saia Creative made $70,000 in sales, which was $50,000 more than any of her previous launches. Eight weeks later, after a few further tweaks to one of the email sequences, the next launch totalled $120,000 in sales.
All of that without paid ads!
What the client thought
“If you are thinking about working with Rosie and the Saia Creative team - DO IT!
They helped me scale an online training program I host from $20K to $70K, and eight weeks later, after a few adjustments, to $120K! I know that the email marketing sequences and landing pages they wrote were key to this success.
Rosie and her team are the hidden magic in business that people keep talking about, and I want to make new projects just so I can work with them again and again!”
Jen Ritchie | Founder - Scale on Shopify
