Rising Fawn Gardens
Business sector
Land Conservation, Reatreats & Wellbeing
Challenge
Following a shift in business direction, Rising Fawn Gardens needed a new brand identity and a website that was not only elegant and user-friendly but also a true reflection of the business’s land conservation work, community offerings, and retreat centre.
The challenge was to create a new brand identity that would reflect Rising Fawn Gardens’ core values and deep connection to the land and to ensure their authentic voice shone through the copy.
Solution
Rising Fawn Gardens’ upgraded identity combines an easy-to-read font with imagery that reflects the natural setting of the property. Their sleek, monochrome logo, now paired with earthy, meaningful brand colors, can be used cohesively alongside their beautiful photography.
To highlight the brand’s unique focus, a color palette was chosen to reflect the diverse conservation efforts and The Retreat House's connection to the land. Shades like wild ginger, sage, and mountain laurel not only evoke the plants found throughout the property, but also echo the healing and spiritual qualities that Rising Fawn Gardens embodies.
For the website, we reworked the brand voice to align with both the refreshed visual identity and Rising Fawn Garden’s personal writing style. The copy was crafted to create a warm, welcoming tone that helps the audience connect with Rising Fawn Gardens’ mission and its compassion for both the community and the land, while still enticing them to book or attend a retreat at the beautiful Retreat House available on location.
To finish it all off, we acted as consultants to advise Rising Fawn Gardens on the best marketing strategy for the new business direction, so that the rebranding would actively work to to achieve the client’s goals.
Our role
Marketing Strategy
Copywriting
Brand Identity
Website
Fractional Marketing Team
Building Trust Through Colour and Visuals
A captivating brand identity makes all the difference for a small business, from first impressions to retaining customers and, for Rising Fawn Gardens, creating a sense of belonging and sharing values. The Saia Creative team wanted this specific brand identity to communicate trust, ease, connection with the natural world, as well as with the local community.
Bringing the New Brand to Life Across Every Channel
By acting as the Fractional Marketing Team for the client, we were able to bring the brand to life. We focused on ongoing support with email marketing and social media content, which ensured a consistent brand presence across all channels.
Using the new Media Kit we developed, we also created other marketing collaterals that aligned with the new brand, as well as the website.
This allowed for this new identity to come to life and to be introduced to the world in a way that felt true to the client, their values and their business goals.
What the client thought
“The Saia Creative team is professional in every regard.
They helped me vision and update my website to reflect my business's shifting focus. They created a schedule for our work together and stayed within the timeline, yet always allowed flexibility when needed. During the website process, I always appreciated Rosie's candor and humor and genuine desire to meet her client's needs, while Mark has been exceptional in the web design work - he’s a creative designer who kept to a remarkable timeline for completion. The new branding colors, fonts and layout all present an engaging site I can be proud to share and so far, the response to the updated site has been overwhelmingly positive. An excellent experience overall.
Karen Persinger - Rising Fawn Gardens Business Owner
