Foundations

THE CONCEPT

Saia Creative helps small businesses and entrepreneurs to achieve their business results with strategic marketing campaigns and high-converting copy. We provide our clients with tailored strategies, creative copy that reflects their (brand) personality and emotionally connects with their customers, as well as visual and storytelling elements that make them stand out for all the right reasons. This allows them to focus on other key parts of the business, while knowing their marketing is strategic, always handled and aligned with their business strategy, so their company can keep growing.

BUSINESS & BRANDING GOALS

Saia Creative helps small businesses and entrepreneurs to achieve their business results with strategic marketing campaigns and high-converting copy. We provide our clients with tailored strategies, creative copy that reflects their (brand) personality and emotionally connects with their customers, as well as visual and storytelling elements that make them stand out for all the right reasons. This allows them to focus on other key parts of the business, while knowing their marketing is strategic, always handled and aligned with their business strategy, so their company can keep growing.

VISION

Leading the Marketing way with Integrity, Passion and a powerful blend of Strategy and Creativity.

MISSION

To provide fully tailored digital marketing and copywriting solutions that are both ethical and result-driven, to help brands connect emotionally with their customers and to create incredible client experiences.

WHO WE SERVE

Service-based solopreneurs, coaches and starting business owners

This audience is made of people coming from corporate background who understand the importance of having expert support and investing in marketing and other services, but who don’t have a team in place just yet. They mostly take care of their own online presence and tend to have a low to mid-size budget. They are in the coaching or service-based industry and operate in a wide range of industries (eg. wellness, personal development, business development, etc). They tend to be quite curious, open to feedback, and humble. They are a bit insecure, but truly believe in their values and want to feel aligned to them when running a business. They need experts who can lead them with confidence and expertise, be a reliable partner and deliver results through a tailored approach, so they can focus on other tasks.

NOTE:While this has been a key audience for us over the last few years, we will mostly reach them through current network and existing partnerships, while making them less central to our target client, as in the future we might completely move away from them.

Micro and small businesses

This segment is made of micro-businesses turning over anywhere between 6- and very early 7-figure, with teams of 5 to 30 people. They don’t have a marketing or design department, so they are looking for an expert supplier who can step in and take care of their needs as they understand the professional value an agency can bring. As a sub-segment to this audience, we also have veteran-run and veteran-owned micro and small businesses. They don’t have the marketing or creative skills, but value them and are keen to outsource them when having budget. They are a no-nonsense group and just want things to be expertly done with strategy and a clear plan in place.
They are humble and understand their limitations, but they are not willing to take part if the “rat race, influencer” approach to social media and marketing. They want to save/create time and focus on other business activities that require their attention. Before working with us, they might have attempted to do things on their own eg. the founder or a manager or even an intern would do marketing, or they have outsourced to other providers who weren’t always reliable or got them the results they wanted. They are in a wide variety of industries, including recruitment, business training/development, wellness, digital softwares/products. They tend to have a mid-size budget for retainers and projects and want someone who can trust, step in quickly and get the work done autonomously.

THE QUESTION DRIVING FORWARD…

How can we use our competence and experience to help clients move forward, create impact and achieve their goals?

Reliability
& Trust

We take pride in how reliable we are! We deliver according to schedule and are there for clients as partners. We work to create a partnership based on trust and we care about your business as if it was our own.

Competency

We have many years of experience and we keep striving to be as knowledgeable and up-to-date as possible in our field. We work according to best practices and put all of our experience and expertise at our clients’ service, so they can achieve their goals in an effective, qualitative way.

OUR VALUES

Transparency
& Honesty

We just “tell it as it is”. We don’t promise the impossible, we don’t just say “it can be done” if we don’t believe it can be. We think big and creatively, while still keeping things realistic, honest and straightforward.

Integrity

Integrity is one of the most important values for us. We don’t just do things or offer services “just because they sell”. We act with integrity in our relationship with clients, we’re honest, and we believe in a non-manipulative, ethical approach to marketing, copywriting, and sales.

Passion
& Fun

We’re passionate, without taking ourselves too seriously! A little fun, kindness and a smile go a long way and we strive to be a client’s reliable cheerleading partner. Plus, we’re the type of people who bring cake, send gifts and swear like sailors - that’s just who we are.

Curiosity

Curiosity keeps us improving, learning and working with the most diverse clients, across a range of industries. It is our curious approach that helps us deliver qualitative work, that’s based in research, and that’s aligned with our clients’ brands and business goals.

Strategy First

What Makes Us Different

Everything we do, whether it’s marketing, copywriting or branding, always starts with strategy. Without strategy, any effort will just become an exercise in “throwing spaghetti to the wall”, which would end up wasting time, energy and budget.

No Cookie Cutter

We don’t believe in a cookie-cutter approach or in standardised services. We customise everything we do to the client’s business and industry, so they can get the best results and really make the most out of our experience and knowledge.

Tiny But Mighty

We’re not a big, impersonal agency where you have so many points of contact, you don’t even know who’s actually doing the work. We’re a small boutique agency that gets close and personal, so we can serve clients in the most powerful of ways.

Champions of Positive Persuasion

Positive persuasion and emotion-driven content are one of the things that made us so recognizable among our clients - and they keep defining our work. We don’t believe in manipulative copy or fear-mongering techniques when it comes to marketing a business. We want to ensure our strategy and activities are giving clients - and their end customers - a feel good, human-first vibe that gets them excited to buy and get involved with a brand.

Creativity as Key to Incredible Results

The fact we’re good strategists doesn’t mean we’re not a creative bunch! Whether it’s branding, new marketing initiatives or fun copy that speaks to a brand’s personality, we always bring creative ideas that will help clients stand out from the rest! It is that creativity that allows to create something unique that leads to incredible growth and results.

Specialised in High Conversion

With over 12 years of experience in high-converting copywriting and over 10 in digital marketing, we understand what sells best, no matter the industry. Every piece of content or copy we create, it’s aimed to guarantee the best conversion rates and to support our clients achieve their business and financial goals.

Brand Archetypes

HERO & CAREGIVER PERSONALITY ARCHETYPES

While the Hero Archetype is all about Leaving a Mark and Making Impact, the Caregiver Archetype focuses on Connecting with Others and Creating Stability.

This perfectly describes the soul of our work as a boutique agency; throughout the years, we’ve always worked hard to give our clients results, present them with the best possible version of our work and we’ve lead them strategically to ensure they could achieve their goals and leave their mark. In turn, this allowed us to make an impact through our services and expertise. However, the way we’ve supported clients has always been nurturing, we’re honest, we give tough love as needed, but we always do it because we want to show our care and be true partners. We are there to pick up and put together the pieces, we are reliable and become a stable presence in their business, we connect with them on deeper levels. Because our work also has a very emotional component, the focus on connection - whether it’s between us and the client or the client’s brand and its customers - as well as the ability to connect, is a key part of what we bring. 

What People Should Know About Us

We are not superheroes. We are warriors, team players, achievers, leaders. We have discipline, focus, competence and unwavering determination that’s expressed with kindness. When we pick up a project that we really believe in, we put heart and soul into bringing it to life and making sure it matches (and often exceeds) the vision of the client. We believe in expert mastery and competency as key elements of growth. We are direct, committed and we strive to always become the best version of ourselves. We want to inspire our clients, make them feel understood and give them confidence in their own business and goals. We want to be there for them, to make them say “I’m not alone in this”, and to create long-lasting partnerships where our support can grow as their business grows. We don’t just take projects on for the sake of money - we work with clients that we believe in and we make sure they’re feeling individually supported. We’re fun, passionate companions, we love to connect deeper with those we serve and we’re proud to create and deliver our work with kindness and thoughtfulness. 

The best on-screen or literary representation of our personality archetype as described above is Buffy The Vampire Slayer.

Tertiary Personality Archetype

Our tertiary personality type is the Sage. This comes from our thirst for competency, for doing what’s best for the client and from our diligent approach to work. Plus - we’re curious! While focusing on high emotional intelligence and understanding how to connect emotionally with people, we are still strategic, rational and decisive - this comes in handy to make sure we’re advising our clients on how to best move forward to achieve goals. We are not a “one-size fits all” type of agency and we don’t need to resort to cookie-cutting methods; we have the knowledge, education and understanding needed to create tailored solutions and guide clients based on their individual needs, aspirations and challenges. We are able to navigate complex situations with confidence (and a good dose of planning and humour) and we want to inspire critical thinking and a renewed sense of curiosity.

The Sage traits of our personality, combined with the Hero and Caregiver traits, ensure we can give our audience a well-rounded human, professional and emotional experience - that’s why they keep coming back for more!

People interacting with our brand feel:

  • Inspired

  • Motivated to do more

  • Ready to take their business/marketing/branding to the next level

  • Understood

  • Supported

  • Connected and in safe hands

  • Confident they can improve their results and achieve their goals

  • With a greater understanding of what’s possible

  • Proud of how their business is marketing itself online and offline

  • Welcomed

  • Like they’re getting personal attention at all times and they are our current priority

  • Like we are an extension of their business

How people describe* our brand as:

  • Competent, expert, knowledgeable

  • Creative and fun

  • Reliable, going above and beyond

  • Results driven/results oriented

  • Committed, caring, friendly

  • With a tailored approach

  • Supportive, engaged and hands-on

  • High quality

  • Partners/working in partnership


    …And to quote on of our best clients to date: “Espresso, Sunshine, Superheroes - because you energize my business like the best morning coffee, brighten my day with your positivity, and save me from marketing mayhem with heroic finesse.”

*section compiled using data from our March 2024 branding survey

Our POV Statements

Point of View (POV) Statement reflects: what the brand stands for on relevant industry issues, the brand’s values and beliefs (so to create better emotional connections with customers), and the reasons the brand exists, while affirming its expertise in the field.

  • Working with a big agency doesn’t mean you’ll get things done better! Interfacing with big agencies can feel impersonal and it can lead to more standardised work. We’re a boutique agency, which means the client knows exactly who is doing what and they can be part of the experience and process with us. We think with them, we get involved in a more personal way and we become our clients; partners to achieve the results they want. We are a tiny, but mighty team and we come with a set of incredible on-call partners who are experts in their field and who can support our work - and the clients business - better.

  • We know a lot of clients come to us after having had negative experiences with other agencies - they were dragged along, work wasn’t finished and if it was, it was subpar. From the get-go, we show we’re reliable, we operate quickly (quicker than an average agency), we’re structured in our timelines and plans, we’re clear about when and how we deliver. We focus on signposting clients, we’re partners and care for their business as if it’s ours. Because we’re a small agency, we do get what it means to run a small business and we want our clients to feel like they are our no. 1 priority - no matter how busy things get - at all times.

  • We tailor everything to our clients and their business, because every business is different, so it will require a different strategy, approach, tactics or copy style. Plus, because of our creative minds, we know how to create something unique, special, that makes clients stand out from their competitors. While some of our competitors just work off templates and one-size approaches, we’re dynamic, we know how to adapt and customise so clients can stand out in the way they show up, communicate, appear with their brand and eventually achieve their goals. Thanks to years of experience, we can step in at any time, understand where a client is, and expertly hold their hand every step of the way to achieve great results. We don’t believe in fads and trends that might give quick results for a day, while letting your marketing down for the long run; we believe in setting up marketing that’s based on tailored, solid strategies and sustainable tactics that can evolve with a business as it grows.

  • High standards, high quality, no confusion for our clients. We have the difficult conversations nobody wants to have, but that helps us to keep moving forward and achieve goals. Clients can skip the middlemen and just work with us to have everything you need in one go, from strategy to implementation; we do the thinking for them and deliver projects that are ready-for-implementation or ready to use, polished and detailed. We know that marketing and copywriting are not always very straightforward, and that’s why we want to clear up the confusion, make it easier and stop the (second-)guessing.

  • We believe in collaboration and whether a client has a team in place or whether we need to call in complementary experts, we are happy to collaborate and work together with them to achieve the best results for our clients. We understand and see the big picture behind a business and we strive to support our clients to bring that picture together - and turn it into reality by collaborating with them and other professionals.

  • We don’t take ourselves too seriously and despite working hard to achieve results, we always like to keep things light-hearted and fun. This allows us to build strong relationships with our clients and to bring humour into our own brand and the interaction with others.

  • Who says that good marketing o copy requires fear-based tactics and manipulative, pain-driven approaches? We firmly believe you can achieve more by tapping into true emotional connections and people’s positive drives and desires.cription

Brand Enemies

Fake/Improvised Experts

Mediocre Standards of Marketing

What We Are NOT

One-Size Fit-All Strategies

  • ‘‘Just copywriters’’

  • Coaches (we’re strategists, consultants, service providers and can act as fractional marketing teams)

  • Gurus of any sort (there’s always something new to learn!)

  • Bro-marketers and trend-hackers

  • Controversial and in-your-face just for the sake of it

  • Money-hungry and opportunistic

  • Manipulative or fans of fear-mongering tactics that are meant to “push in the daggers” when it comes to pain points

  • Disrespectful and patronising in our interaction with clients or broader audience