Rising Fawn Gardens
Business sector
Land Conservation, Reatreats & Wellbeing
Challenge
Rising Fawn Gardens needed a new website that was not only elegant and user-friendly but also a true reflection of the business’s land conservation work, community offerings, and retreat center.
The challenge was to ensure their authentic voice shone through the copy while upgrading the brand identity to reflect its core values and deep connection to the land.
Solution
Rising Fawn Gardens’ upgraded identity combines an easy-to-read font with imagery that reflects the natural rhythm of the property. Their sleek, monochrome logo, now paired with earthy brand colors, can be used cohesively alongside their beautiful photography.
To highlight the brand’s unique focus, a color palette was chosen to reflect the diverse conservation efforts and The Retreat House's connection to the land. Shades like wild ginger, wild sage, and mountain laurel not only evoke the plants found throughout the property but also echo the healing and spiritual qualities that Rising Fawn Gardens embodies.
For the website, we reworked the brand voice to align with both the refreshed visual identity and Rising Fawn Garden’s personal writing style. The copy was crafted to create a warm, welcoming tone that helps the audience connect with Rising Fawn Gardens’ mission and its compassion for both the community and the land.
By developing a refreshed visual identity, marketing strategy, and website that honored Karen’s vision, we were able to showcase the beauty of Rising Fawn Gardens while creating a seamless experience for visitors to engage with the land and its offerings.
Our role
Marketing Strategy
Copywriting
Brand identity
Marketing collateral
Website
Communicating the Power of Brand Color & Identity.
A captivating brand identity makes all the difference for a small business, from first impressions to retaining customers and, for Rising Fawn Gardens, creating community and sharing values. A strong, clear brand identity creates trust, ease, and connection when people interact with your work.
Bringing Brand Identity to Life Across Every Channel
We brought everything together by providing ongoing support through email marketing and social media, ensuring consistent brand presence across all channels.
Using the new Media Kit we developed, which includes updated brand colors, logos, fonts, and tailored language for Rising Fawn Gardens, we created marketing materials that reinforced the refreshed identity. This allowed us to maintain brand consistency across all of Rising Fawn Gardens’ platforms, seamlessly aligning them with the new website.
What the client thought
“Rosie is professional in every regard.
She helped me vision and update my website to reflect my business's shifting focus. She created a schedule for our work together and stayed within the timeline, yet always allowed flexibility when needed. During the website process, I always appreciated Rosie's candor and humor! She is a no-nonsense hard hard-working woman with a genuine desire to meet her client's needs.”
Karen Persinger - Rising Fawn Gardens Business Owner
